Keyes European Mercedes-Benz New Ladies First Celebrity Golf Classic Partner

Adds to Corporate Partner Roster for April 21 – 23 Event

LOS ANGELES, CA (March 28, 2006) – The second annual Ladies First Celebrity Golf Classic, the only Celebrity Charity Golf Tournament to feature an all-female field of celebrities, will take place April 21 to 23, 2006. The event is hosted by members of the 2004 Gold Medal-winning US Women’s Soccer Team and raises funds for the Women’s Sports Foundation’s GoGirlGo! Initiative. Female celebrities from the worlds of movies, television, music and sports participate.

Keyes European Mercedes-Benz has joined the Classic’s corporate partner roster, along with new second-year partners Wells Fargo Private Client Services, American Laser Centers, L’Occitane, Chuao Chocolatier, Golf for Women Magazine, Penta Water, Eleni’s Bakery, Tour Vision Eyewear, and Lady Golf.

Keyes European Mercedes-Benz is part of Southern California’s Keyes family of dealerships, specializing in Mercedes-Benz and Maybach vehicles. Customer satisfaction is more than a slogan for Keyes European, it’s the foundation upon which they’ve built their business, while meeting every customer’s automotive needs: New or pre-owned, sales or lease, luxury or economy, sedan, coupe or sport utility vehicle.

According to former US Women’s National Soccer Team Captain and Classic Host Julie Foudy: “We are very excited Keyes European is partnering with us to offer exciting hole-in-one opportunities for our participants and to allow us to transport all of our guests in true style!”

“We are proud to support this unique event. Many of our customers are golf enthusiasts, and the Classic gives us a way, in particular, to reinforce our relationships with our female customers,” stated Jim Sarvey, General Manager of Keyes European Mercedes-Benz.

To learn more about Keyes European Mercedes-Benz, please visit www.keyeseuropean.com. To learn more about the Ladies First Celebrity Golf Classic, please visit the event web site at www.ladiesfirstgolf.org.

About the Women's National Soccer Team Players' Association
The Women’s National Soccer Team Players’ Association was created after the 1999 FIFA Women’s World Cup™ to represent all the players that comprise the US Women’s National Soccer Team, and give the US Soccer Federation the assurance that the new Uniform Player Agreement and Collective Bargaining Agreement would govern its relationship with the players through the 2004 Olympics. The Association has primarily functioned as a representation and negotiating body, and is now making greater efforts to promote its constituent players. For more information, please visit www.unitedsoccerathletes.com.

About GoGirlGo! and the Women's Sports Foundation
Founded in 1974 by Billie Jean King, the Women's Sports Foundation is a charitable educational organization dedicated to advancing the lives of girls and women through sports and fitness. The Foundation's Participation, Education, Advocacy, Research and Leadership programs are made possible by individual and corporate contributions. The Foundation is located in Nassau County, N.Y. For more information, please call the Foundation at 800-227-3988 or visit www.WomensSportsFoundation.org or AOL Keyword: WSF. For more information about GoGirlGo, visit www.gogirlgo.com.